Event Analytics

Where your buyers come from, and where they drop off.

UTM-based channel attribution and the 8-stage ticket funnel, for your whole account or a single event.

Sessions

40,013

Orders

5,941

Overall conversion

14.8%

Top channel

Paid Social

Attribution: last non-direct click (to be confirmed)

Channel performance

GA4-style channel groups plus TicMint's own channels

Channel	Sessions	Added to cart	Checkouts	Orders	Conversion	Share of traffic
Paid Social	13,844	3,449	2,701	2,213	16.0%	34.6%
Organic Search	7,774	2,014	1,070	877	11.3%	19.4%
Paid Search	6,712	1,653	1,140	934	13.9%	16.8%
TicMint Email	5,383	1,324	928	761	14.1%	13.5%
Direct	4,439	1,068	732	600	13.5%	11.1%
Organic Social	485	126	227	186	38.4%	1.2%
TicMint WhatsApp	415	101	141	115	27.8%	1.0%
Affiliates	360	93	131	107	29.8%	0.9%
TicMint Affiliate	158	41	57	47	29.5%	0.4%
Referral	126	31	41	34	26.9%	0.3%
Email	100	25	34	28	27.6%	0.3%
TicMint Organic	74	19	24	20	26.4%	0.2%
Display	75	20	14	12	15.7%	0.2%
Other / Unassigned	68	18	8	7	10.0%	0.2%

Sessions per day, top channel groups

utm_source	utm_medium	utm_campaign	Sessions	Orders
meta	paid-social	india-open-retargeting	6,120	812
google	cpc	india-open-brand	3,480	702
ticmint	email	early-access-sep	2,210	384
meta	paid-social	tedx-lookalike	3,900	388
ticmint	whatsapp	vip-broadcast	1,240	226

Biggest leak: 50% leave at Added to cart. Fixing this step has the most impact on orders.

Rolled up across all events

Share of listing views reaching each stage, vs the average